Cookie Policy
EcoFuser Pty Ltd
- Introduction
1.1 This Cookie Policy explains how EcoFuser Pty Ltd (referred to as “Infynitee,” “we,” “our,” or “us”) uses cookies and similar technologies on our website, www.infynitee.com.au (the “Website”). It outlines how these technologies collect information about your use of our Website to enhance your browsing experience.
1.2 Please review this policy alongside our Privacy Policy, available at https://www.infynitee.com.au/privacy-policy/.
- What Are Cookies and Similar Technologies?
2.1 When you visit our Website, we may use automated technologies, such as cookies and similar tools, to collect certain information.
2.2 A “cookie” is a small file sent from our Website to your device, which helps us identify your browser and store your preferences or other information.
2.3 Similar technologies include web beacons (also known as pixel tags or GIFs), which are tiny images embedded in web pages or emails that work with cookies to track your interactions with content. An SDK (Software Development Kit) is another type of tool used in mobile apps to gather data in a similar manner.
- Why Do We Use Cookies and Similar Technologies?
3.1 We use these technologies to improve your experience on our Website. For example, cookies can remember your email address, so you don’t need to re-enter it on subsequent visits.
3.2 Cookies also help us track responses to our marketing efforts, such as email campaigns and online ads. Your browser settings allow you to manage cookie notifications and restrict or disable cookies, but be aware that doing so may affect your Website experience.
- Types of Cookies and Technologies We Use
4.1 Our Website uses various categories of cookies, including:
- Strictly Necessary Cookies: Essential for Website functionality. These cookies enable you to navigate the site and use its features. They are always active and cannot be disabled.
- Performance Cookies: Collect data on how users navigate our Website, such as frequently visited pages and user interactions. These cookies can be disabled via your browser settings, but this may impair our ability to remember your interactions.
- Functionality Cookies: Remember user choices, such as language preferences or region settings.
- Targeting or Advertising Cookies: Used to deliver tailored advertisements based on your interests and interactions with our Website. They may track ad views and effectiveness, and assist in managing the frequency of ads shown. Often managed by third parties.
4.2 Third-Party Cookies: We use third-party services to enhance our marketing efforts and track visitor behavior. This includes cookies associated with social networks like LinkedIn or Twitter. Third-party websites linked from our site may also use cookies, and we recommend reviewing their privacy policies.
- Cookie Storage and Duration
5.1 Cookies are categorized into:
- Session Cookies: Stored temporarily and expire when you close your browser.
- Persistent Cookies: Remain on your device beyond the browsing session until they expire or are manually deleted.
5.2 Session cookies help maintain your activity across pages, while persistent cookies remain for future visits.
- Web Analytics and Interest-Based Advertising
6.1 We use web analytics services, such as Google Analytics and Google AdSense, to understand how visitors use our Website. These services use cookies to collect data, which is then analyzed to improve our Website and advertising strategies.
6.2 For example, Google Analytics features like Retargeting use cookies to tailor ads based on your past visits. You can opt out of Google Analytics for Display Advertising or adjust Google Display Network ads via the Google Ads Preferences Manager or the browser add-on provided by Google.
- Managing Cookies
7.1 You can disable cookies through your browser settings or a cookie preference center, if available. Note that disabling cookies may limit the functionality of our Website.
- Contact Us
8.1 We may update this Cookie Policy periodically to reflect changes in cookie practices. We encourage you to review this policy regularly for any updates.
13 September 2024